How Internet Benefits The Businesses {P2}

Nike & Apple

Introduction

Nike is a sportswear menufactured in an American multinational corporation that is capable of design, developing, manufacturing and worldwide marketing and sales of footwear , apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan arena .The fellowship was founded on Jan25, 1964,as Blueness Medallion Sports, by Note Bowerman and Phil Knight , and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.

 Apple is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's computer hardware merchandise include the iPhone smarting phone, the iPad tablet computer, the Mackintosh personal computer, the iPod portable media histrion , the Orchard apple tree Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and Io operating systems, the iTunes media player, the Campaign web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Depot , the iOS App Store and Mac App Store, Apple Music, and iCloud.

How the internet is used by Nike & Apple?

Nike 

Throughout the old age , Nike has been rapidly growth with promoting its make and products by the use of Cyberspace . Twitter, Facebook, Instagram; these are one of the briny sociable media political platform that Nike uses to communicate and connect with its consumers around the earth , as well as selling its ware . Use of famous personalities is very crucial in today’s world, as there are many athletes and fame that are influential in peoples buying choice . Michael Jordan, Serena Williams, Cristiano Ronaldo, Roger Federer; the list could go on and on.

Apple 

Apple has the same strategies for marketing their products as they are promoting and giving an advert by social media.

Internet that used for the different types of Business activities

Business Research

Examines flow and design practice and the John Roy Major benefits of communication ‐intensive selective selective information arrangement applications. The Net ,once a authorities ‐controlled, revenue enhancement ‐supported endeavor, is no longer restricted to noncommercial traffic. Contends that business use of the Internet has grown rapidly over the last several years, yet information technology managers still struggle to evaluate the donation of this new technology in their organizations. Sketch were sent to a random selection of 500 companies to analyze current use and shock of the Internet in a business setting. Reports on the variety of expected note value to be derived from use of the Internet indicated by respondents.

eProcurement

We believe that Net and related engineering science will alteration the role of the purchasing departwork ment from a transaction-oriented subprogram to a more managerial function focused on establishing and maintaining kinship with suppliers, third company , and internal customer , and leveraging corporate buying power. In its new role, procurement will also manage the technological infrastructure necessary to either automate transactions fully or to empower end users to perform many transactions without the direct involvement of the purchasing personnel. These course have John Majorsignificance for procurement processes, policies, and technologies, and will change management approaches. We’ll resumethe res publica -of-the-art and trends in Internet-based procurement organization , and discuss the results of a recent empirical survey we conducted.

Promotion 

Nearly every clientele will benefit from having an cyberspace comportment . However, before rushing to throw any old content onto the web, take metre to create an cyberspace strategy that dovetails into and availdrive your larger merchandising and businessplan . Reaching customer —and potential customer —using online selling is more a matter of loyalty and strategy than it is a financial expenditure . It does not need to be expensive to reach online customers effectively. Using a market-track approach to Cyberspacemarketing, you can build an effective website and attract customers through various Internet-based marketing tactics.

Communication

While the Net makes some aspects of job easier for both the customer and the company, the element of communicating can sometimes be more challenging. Granted, e-mail provides client with the informality of typing a content and sending it with the click of the mouse. At the same time, the faceless quality of online communicating can create hindrances to company that do much of their patronage online. As a issue , savvy businesses take the time to consider the different areas of Internet communication to ensure that their customers receive the best service available.for example;-

E-mail

Any company that does line online has an electronic mail savoir-faire for customer to use, and most companies pass several different addresses that enable customer to send the content to the right department within the company. The interrogative is often not one of email , but rather of what type of email to have. While online supplier such as Google, Yahoo! and Hotmail offer free people email, these types of services often leave-taking the user with spam issues. Additionally, some of these services mistakenly block substance to customers. This means that a company should consider investmentin a business email provider that offers stronger filters.

Customer Interaction

The faceless quality of online business substance that customer s cannot receive the in-person communication that even a person at the other goal of a telephony can provide. Businesses that function largely online should thus provide a more personal touch and brand the interaction between the customer and the company easier. Selection include instant electronic messaging 15 senses of service for the customers to have online discussions with company employee or even online forums for customers to discuss publication with one another or offer tips and service reviews on the company.